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Brand Vocabulary

Brand Vocabulary helps you define the words and phrases that reflect (or conflict with) your brand identity. By setting clear rules for which terms should be used, avoided, or flagged for careful use, Anyword ensures your generated content stays consistent with your brand language.

Why Brand Vocabulary Matters

  • Consistency → Reinforces your brand’s voice and identity across all channels.

  • Clarity → Prevents overuse of buzzwords, jargon, or “AI-isms” that may dilute your message.

  • Efficiency → Reduces editing time by ensuring words are applied correctly from the start.

How Brand Vocabulary Works

When you define Brand Vocabulary, you can categorize words and phrases into three groups:

  1. Use → Approved words you want to appear regularly in copy (e.g., customers instead of clients).

  2. Don’t Use → Words you want to completely avoid (e.g., banned buzzwords like supercharge).

  3. Use Carefully → Words that can be included but should be highlighted when generated, so you can decide whether to keep or replace them.

Anyword will apply these rules every time it generates copy — weaving in your preferred language and flagging words that need review.

Examples

  • Don’t Use: supercharge, synergy, disruptive

  • Use Carefully: AI-powered (highlighted so the writer can approve or replace)

  • Use: platform, performance-driven, customer-first

Setting Brand Vocabulary in Anyword

  1. Click Brand Voice from the left-hand menu.

  2. Select Brand Vocabulary.

  3. Choose Add Word or Phrase.

  4. Assign the word to a category: Use, Don’t Use, Use Carefully.

  5. Save your changes — the vocabulary will now apply to content generated within this workspace.

Best Practices

  • Align with brand guidelines → Start by importing terms from your existing style guide.

  • Flag risky buzzwords → Add common overused terms as “Don’t Use” or “Use Carefully.”

  • Keep it updated → Refresh vocabulary lists regularly to reflect product updates or campaign priorities.

  • Use across workspaces → Tailor vocab lists per workspace if different teams (e.g., product vs. employer branding) use different terminology.

By defining Brand Vocabulary, you ensure your copy sounds like you — free from unwanted jargon and aligned with your unique brand language.