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Introduction to Templates

Efficient content creation is essential for successful marketing, and the Template Builder makes it possible by turning your team’s strategies, techniques, and insights into reusable templates. One content creator can design templates for recurring needs, which the entire team can adapt and reuse — ensuring consistent quality and style while saving time and effort.

Templates are structured frameworks for creating content. They define the sections and styling of your content so you can create and recreate high-performing materials that align with industry best practices. Think of them as a blueprint for effective copy that helps you work faster and with more consistency.

Anyword Template Builder is highly flexible, supporting templates for both common and specialized content types. Whether you need something beyond Anyword’s built-in collection or a variation of an existing format, you can create templates for everything from simple one-off assets to complex, recurring content suites.

Why Use Templates?

Templates make content creation faster, easier, and more reliable. Instead of starting from scratch, you work within a proven structure that helps you:

  • Save time by reusing a ready-made framework

  • Ensure consistency so all your content follows the same standard

  • Find inspiration by exploring different ways to approach your copy

  • Increase effectiveness by using structures designed around best practices

Types of Templates

There are two types of templates you can use in Anyword:

  1. Premade templates

    • Published by Anyword

    • Cover a wide range of content types such as emails, landing pages, social posts, ads, product descriptions, and more

    • Built around best-practice structures so you can quickly generate content that works

    • Can be accessed through the Template Gallery (see below)

  2. Custom saved templates

    • Templates you or your team create and save for ongoing use

    • Ideal for adapting to your unique workflows, industries, or recurring content needs

    • Help ensure your team can easily create and recreate content in a consistent style and structure every time

Examples of Templates You Can Build

  • Press Release for Company Milestones → Communicate achievements consistently and professionally.

  • User Guide or FAQ for New Features → Help support and product teams cover all necessary details.

  • Event Invitations and Follow-Up Emails → Keep event communication cohesive and engaging.

  • Newsletter → Ensure each edition informs, entertains, and drives reader action.

  • Podcast Episode Script Outline → Provide a structured flow that improves retention and simplifies production.

  • Case Study → Standardize client success stories, enhancing credibility and easing production.

Building a Template: Step by Step

Creating a template in Anyword is designed to be simple, flexible, and fully customizable. Follow these steps to bring your template to life:

1. Define Your Vision

Start by clarifying what the template is for.

  • What’s the purpose?

  • Who will use it?

  • What key elements should it always include?

This step sets the direction for everything that follows.

2. Generate Draft Input Fields

Based on your outline, Anyword will suggest a draft list of input fields (the placeholders that feed your template).

  • Treat this as a starting point.

  • Add new fields if something important is missing.

  • Remove or adjust fields that don’t fit.

3. Create Template Blocks

Next, we’ll build one or more blocks, each with its own prompt.

  • Blocks let you structure the template into logical sections.

  • Each block can focus on a specific element (e.g., headline, CTA, description).

  • You can freely edit, add, or remove blocks and refine the prompts until they match your needs.

4. Publish and Test

Once your template is ready, publish it and try it out in real workflows.

  • See how the output looks in practice.

  • Make adjustments at any time — templates are fully editable even after publishing.

By breaking template creation into clear steps, the Template Builder transforms what could feel daunting into a simple, guided process. Each stage builds on the last, making it easy to move from vision to launch while customizing templates to fit your needs. This streamlines workflows, ensures consistency, saves time, and empowers your team to focus on creativity and strategy.

ProTip!

If you build a Template that uses multiple asset types across channels, the following guide on Setting Default Tones of Voice  can help you and your team assign default tone of voices across each asset type and help you create full campaigns even faster.