Website Personalization (previously known as Continuous Optimization) is a feature for Data-Driven Unlimited users to run high-performing copy variations on your landing or product page and have the winning option applied automatically.
Our Website Personalization tool can create and deploy several copy variations with just a few clicks. You can even track the performance of those variations and see how they compare to the baseline.
Here’s how it works:
- Choose the AI-generated texts you’d like to test.
- Embed a snippet on your landing page.
- From there, Anyword will learn from your actual visitors and will do all of the heavy lifting. The algorithm will show the most successful combinations for every traffic source and user type.
If you don’t have access to Website Personalization and would like to hear more about it, fill out this contact form, and we will reach out to you.
You can also watch this video tutorial on setting up Website Personalization.