Website Targeted Messaging (previously known as Continuous Optimization) is a feature that allows you to run high-performing copy variations on your landing or product page and have the winning option applied automatically.
Our Website Targeted Messaging tool can create and deploy several copy variations with just a few clicks. You can even track the performance of those variations and see how they compare to the baseline.
Here’s how it works:
- Choose the AI-generated texts you’d like to test.
- Embed a snippet on your landing page.
- From there, Anyword will learn from your actual visitors and will do all of the heavy lifting. The algorithm will show the most successful combinations for every traffic source and user type.
You can also watch this video tutorial on setting up Website Targeted Messaging.