What Are the Different Ad Specifications?

Digital advertising platforms are unique and distinct from each other in many ways, including their advertisement specifications. Ad Specs are the restrictions on the format of a given advertisement defined by the party selling the advertising space. The character limit for each platform is shown in our handy cheat sheet below. Some platforms have a “soft” character limit (i.e. Facebook Ad Primary Texts have a soft limit of 123 characters), where exceeding the character limit is allowed, but after exceeding the character limit the post may be truncated, or in other words, partially hidden behind a “...” or “Read More” button. Others have a “hard” character limit, where the limit cannot be exceeded (i.e. LinkedIn Ad Headlines do not allow for more than 25 characters).

*Please note that the character limit for each platform is built into the Anyword tool. It can be seen by hovering over the output.