AnyCopy allows you to guide Anyword’s AI for (almost) any use case. The possibilities truly are endless… but this can also be as overwhelming as looking at a blank canvas!
Because of this, our guide serves to provide a breakdown of how to create the use cases you need so that you can take advantage of AI-assisted writing for any and all use cases. But first, let’s slow down a bit and ask:
“Why would I want to create a custom use case?”
The answer is simple – Anyword covers a lot of different channels and copywriting frameworks, but it’s impossible for us to cover every single use case. The AnyCopy feature exists because of this gap, and it allows you to leverage the power of our AI to customize your outputs as you see fit.
Read on for a detailed explanation of how to create your own use case! We've also put together some ready-to-use examples if you want to jump right in and get started.
Table of Contents
Defining your type of copy (What are you writing?)
Designing your Use Case (Tell our AI what to write about and how)
Ready-to-use Examples
Making Use Cases Reusable
Improving Use Cases
Defining your type of copy (What are you writing?)
Before you start designing your use case, it’s important to think about what channel/medium you’re writing for and what type of text you’re writing. For example, a channel could be Facebook, LinkedIn, or another website; types of text could include ads, reviews, or image captions for social media. Note that this field is optional – if you aren’t sure what you’re writing for, you can leave this text box blank!
Bear in mind that how you write the response to ‘What are you writing?’ could impact the output text as well; you might want to experiment with a couple of different versions of your response. For example, writing ‘Ad’ versus ‘Advertisement’ or ‘Bio’ versus ‘Biography’. Importantly, the response to this field is what you intend to have the AI generate, rather than the name of your use case.
Example Responses to ‘What are you writing’:
Reply to a G2 Review
Yelp Review
Brochure
Recipe
Formal Letter
Billboard Text
Bio for a Dating Website
Snapchat Caption
LinkedIn Mail
Reddit Post
Picture Promise Push
Stock Photo Copy
Movie Review
Designing your Use Case (Tell our AI what to write about and how)
The Basics
Okay, you know what you’re writing, now what? Well, now it’s time to plan the layout of your text. You can write virtually anything here. For example, if we just wanted a story with a ship in it, we could write the following:
Write a story involving a ship
Or if we needed help naming a new flavor of coffee:
Write a list of names for a blend of coffee that is light, smells like the rainforest, and has notes of citrus in its flavor
At the very basic level, all you need is a line of instructions for our AI. But, for more complex tasks, we recommend using ‘tag-text’ pairs for each line of input. The ‘tag’ describes the ‘text’ that follows it in some way, for example:
Tag: Text
-------------------------
Name: Shianne
Job: Marketing Expert
In the example, both ‘Name’ and ‘Job’ can be thought of as tags and ‘Shianne’ and ‘Marketing Expert’ can be thought of as text. Notice that both of the text fields are not generic, in the sense that not everyone is named Shianne and not everyone works as a Marketing Expert. We call this type of text Information Text, as it tells the AI what to write about. Generally, you should aim to maximize the quality of the information text provided to the AI before you click generate.
Another key type of text is the text that tells the AI how to write. We’ll call this type of text Instruction Text, and it is generally constant, meaning it doesn’t have to change each time you use your use case to generate. An example of a tag-text pair with instruction text is shown below:
Style Instructions: Write in a sarcastic tone of voice and don’t use honorific words like ‘sir’ or ‘madam’
Generally, instruction text makes use of command sentence structures.
Okay, let’s tie it all together. Let’s say we want to build a use case that writes company mission statements in a funny and informal way. For this example, we'll say we want it to start with a hook, then write about the company.
First, we answer the question ‘What are you writing?’:
What are you writing?
Company Mission Statement
Then we start creating a use case with the information text tag-text pairs:
Company Name: Hoodies4Tots
Company Information:
- Founded in 1990 by W. Labov
- Makes hoodies for toddlers
- Uses ethically sourced materials
- Affordable and high quality
We add the instruction text to the top:
Style Instructions: Use a humorous, informal style and use the 1st person plural
Structural Instructions: Start off with a hook, then write about the Company using the Company Name and the Company Information.
Company Name: Hoodies4Tots
Company Information:
- Founded in 1990 by W. Labov
- Makes hoodies for toddlers
- Uses ethically sourced materials
- Affordable and high quality
Notice that Company Name and Company Information, which are both tags for information text, are mentioned in the instruction text. This is also a good practice as it tells the AI exactly how you want to have the information included in the generation.
Below is a non-exhaustive list of example tags, but there are no limits to what a tag could be!
Example Information Text Tags
Name:
Username:
Company Name:
Company Purpose:
Talking Points:
Product Review:
Question:
About me:
Promotion Text:
Recipient Information:
Candidate Qualifications:
Example Instruction Text Tags
Style Instructions:
Tone Instructions:
Structural Instructions:
Instructions:
Writing Instructions:
Response Format:
Tone of Voice and Style
Oftentimes, defining your style and tone can bring your text to the next level. In the example from the previous section, we included both in the ‘Style Instruction’ text.
Depending on what you want your use case to do you may want to consider defining a writing style using instructions that control the perspective the text is written from (i.e. first person: I, me, my), formality (i.e. colloquial language), sentence length, etc.
For tone of voice, you may want to use a couple of adjectives describing the tone such as ‘funny’, ‘angry’, or ‘sarcastic’. Both tones of voice and style can require some trial and error. If a specific adjective is not giving you the effect you’d expect, you could try a synonym. For example, if your tone instructions are ‘use a funny tone of voice’ but the output isn’t quite what you would expect, you could try ‘use a humorous tone of voice’ or ‘use a jovial tone of voice’.
Style Instruction Examples:
Use the first-person perspective
Use first-person plural pronouns
Use the royal ‘we’
Avoid the use of the oxford comma
Write short sentences
Use contractions
Use the word ‘sir’
Use singular they
Use simple language
Use full sentences
Tone Instruction Examples:
Write using a funny tone of voice
Use a sarcastic tone
Use a polite tone
Write in a stoic tone
Be witty, but not offensive
Use a sincere tone that connects with the reader
Be direct
Write in an angry tone of voice
Audience Targeting
Audience targeting can be done in a similar way to style. Let’s start with an example:
Audience: Suburban males in their early 20s
Instructions: Write a Facebook post targeting the Audience
Here we define an audience and we ask the AI to target it in instruction text. In marketing, sometimes a hypothetical representation of an audience is used. This is called a persona. We can incorporate personas into the use case as such:
Instructions: Write an Ad that targets the Persona
Persona: Mid-30s Househusband who is exhausted from having to clean up after the kids all the time
Audience/Persona Examples
Software Engineers
Mid-sized SaaS Business
Middle-class women
A clumsy person who is tired of always tripping
Michelin Star Chefs who spend 60+ hours a week on their feet in a hot kitchen
An engineer who can’t do her job unless her set-up is comfortable
Entrepreneurs
Ready-to-use Examples
1. What are you writing?
A Personal Bio
What do you want our AI to write about?
Style Instructions: Use the first person
Structural Instructions: Begin with an introduction, and end with an invitation to get in touch.
Talking Points:
- my name is Fredrick
- 5 years of experience as a copywriter
- worked in numerous SaaS companies, such as Anyword
- Proven track record communicating and working with people
- In my free time, I like bike riding
2. What are you writing?
A Product Review
What do you want our AI to write about?
Style Instructions: Write in a youthful tone and refer to the Siberian husky using feminine pronouns
Other Instructions: Do not use the name of the product in the review
Product Name: Furaway Dog Vac
Points to mention in review:
- The vacuum is overall great
- Works on Siberian husky fur
- long battery life
- Only downside is it needs to be cleaned often
3. What are you writing?
A Reply to a Product Review
What do you want our AI to write about?
Style Instructions: Be polite and professional
Structural Instructions: Thank the customer for their review. Then, reply to every point brought up in the review. Finally, offer a polite ‘see you again soon’.
Product Review: The hamburgers here are amazing. I’ve never had a hamburger that tasted this good. The staff was also super pleasant, professional and responsive. I just wish the prices were lower…
4. What are you writing?
A Quora Answer
What do you want our AI to write about?
Style instructions: be confident yet polite
Instructions: First greet the original poster by their username, then answer the quora question using anecdotal evidence
Original Poster’s Username: ChoamNomsky
Quora Question: What is the best way to improve your cooking skills?
5. What are you writing?
A Recruiting Email
What do you want our AI to write about?
Style Instructions: Write like a recruiter
Structural Instructions: First, greet the candidate by name. Then introduce yourself as Jane, a recruiter for your company, review the candidate’s information, your company information, and introduce the role and what it does. Finally, tell the candidate to reach out if they are interested in the role
Candidate Information:
- Name is John Doe
- Newly Graduated with an MS in Information Technology
- 3 years of experience in a development environment
- Publicly Available GitHub repo
Company Information:
- Name: SocksRKool
- Revolutionizing the way people buy socks
- Rapid growth start-up
Role Title: Churn Analyst
Role Description: The Churn Analyst investigates reasons for customer churn and retention
6. What are you writing?
Leave this field empty for this one
What do you want our AI to write about?
Create a name for a superhero who fights pollution
7. What are you writing?
List of Snapchat Filter Names
What do you want our AI to write about?
Write a list of names for a Snapchat filter that makes your head look huge
Making Use Cases Reusable
A key property of information text is that it needs to be changed depending on what you’re writing about. This property allows for templates to be easily reusable; here’s how.
Let’s start with one of the examples:
What are you writing?
A Personal Bio
What do you want our AI to write about?
Style Instructions: Use the first person
Structural Instructions: Begin with an introduction, and end with an invitation to get in touch.
Talking Points:
- my name is Fredrick
- 5 years of experience as a copywriter
- worked in numerous SaaS companies, such as Anyword
- Proven track record communicating and working with people
- In my free time, I like bike riding
To make this reusable, all we have to do is identify the information text and replace it with some sort of placeholder. Here we use underscores ‘___’. It also might help to add a note for the user, if needed. Here we use the # character to make the note more eye-catching:
What are you writing?
A Personal Bio
What do you want our AI to write about?
Style Instructions: Use the first person
Structural Instructions: Begin with an introduction, and end with an invitation to get in touch.
Talking Points:
- _____
- _____
- #Add more points if needed#
And just like that, the use case is now reusable! Below are all the earlier examples in a reusable format:
Re-usable Examples
1. What are you writing?
A Personal Bio
What do you want our AI to write about?
Style Instructions: Use the first person
Structural Instructions: Begin with an introduction, and end with an invitation to get in touch.
Talking Points:
- _____
- _____
- #Add more points if needed#
2. What are you writing?
A Product Review
What do you want our AI to write about?
Style Instructions: Write in a youthful tone
Other Instructions: Do not use the Product Name in the review
Product Name: Furaway Dog Vac
Points to mention in review:
- _____
- _____
- #Add more points if needed#
**In the Ready-to-use example more instructions were added based on the information text
3. What are you writing?
A Reply to a Product Review
What do you want our AI to write about?
Structural Instructions: Thank the customer for their review. Then, reply to every point brought up in the review. Finally, offer a polite ‘see you again soon’.
Product Review: _______
Style Instructions: Be polite and professional
4. What are you writing?
A Quora Answer
What do you want our AI to write about?
Style instructions: be confident yet polite
Instructions: First greet the original poster by their username, then answer the quora question using anecdotal evidence
Original Poster’s Username: _____
Quora Question: _____
5. What are you writing?
A Recruiting Email
What do you want our AI to write about?
Style Instructions: Write like a recruiter
Structural Instructions: First, greet the candidate by name. Then introduce yourself as #NAME#, a recruiter for your company, review the candidate’s information, your company information, and introduce the role and what it does. Finally, tell the candidate to reach out if they are interested in the role
Candidate Information:
- _____
- _____
- #Add more points if needed#
Company Information:
- _____
- _____
- #Add more points if needed#
Role Title: _____
Role Description: ____
6. What are you writing?
Leave this field empty for this one
What do you want our AI to write about?
Create a name for a superhero who _______
7. What are you writing?
List of Snapchat Filter Names
What do you want our AI to write about?
Write a list of names for a snapchat filter that _____
Improving Use Cases
***This section is a bit advanced, it might make more sense after some usage***
Creating a use case with AnyCopy is often an iterative process, requiring a lot of trial and error. This section aims to provide a couple of tips to help you improve your use case and bring it to the next level.
1. Golden Rule: Change One Thing at a Time
In order to observe the difference a change makes, it’s best to change only one thing at a time. Meaning that after a change, click ‘generate’ and then observe the results. Depending on the quality of the results, either revert or keep the change.
2. Keep information text the same while making changes
To make comparison easier, it’s better to keep your information text constant while making changes to your use case. Once you have a version of your use case you are satisfied with, you can change the information text and see how the use case generalizes. If it performs significantly worse on the new information text, then it’s possible that your use case was too specific to the initial information text.
3. Try Different Tags
Sometimes a small change in a tag can make a big difference. For example, in a use case designed to write Cold Outreach, it might help to have a tag for “Lead Name:” as opposed to just “Name”. The tag signals to the AI what type of content the text is, so making it more specific to your use case can help make the output more specific too. Alternately, if it’s too specific, the AI might struggle to handle text that doesn’t fit perfectly.
4. Try Changing the Instruction Text
There’s a lot that can be changed in the instruction text. For one, using a different verb can make a difference:
Add a call to action
VS
Write a call to action
It can also be beneficial to try different adjectives in the same command:
Keep it short
VS
Keep it brief
And even different sentence structures:
Show the reader the value the product provides
VS
Show the value the product provides to the reader