Messaging Bank assets enable you to store, share, and use key messaging elements—such as product descriptions and important phrases—that are tailored to your company and its offerings. By leveraging these assets, you can ensure that all copy generated through Anyword accurately reflects your brand's credibility, values, and unique characteristics. This centralized repository streamlines your team's communication efforts, creating consistency across channels and accelerating the development of new content.
Adding Assets to the Messaging Bank:
To add assets to the Messaging Bank, start by gathering product information from trusted sources such as your company website or product brochures. Use this information to input key details into the Messaging Bank. Follow these steps to get started:
1. Choose a Brand Voice: Select the Brand Voice that aligns with your company's tone and messaging style.
2. Click Create New: Click Create New and begin inputting relevant copy using the Manual Input feature.
3. Input Key Statements using Manual Input Feature: Select and include the most essential facts and phrases that highlight your company’s value and offerings.
Pro Tips! When creating Messaging Bank assets, aim to craft content that is clear, purposeful, and informative. Here are some tips to keep in mind:
Incorporate the How, What, and Why: Especially for Product Description Assets, ensure your copy answers how the product works, what it offers, and why it matters.
Use Key Facts: Include accurate and relevant details about your company or product to add depth and credibility to your content.
Use Messaging Bank for Anyword Generations: When prompting Anyword to create content, include the key facts and language you've built into your Messaging Bank to maximize its effectiveness.
By following these steps and guidelines, your team can create unified messaging that resonates across platforms and aligns with your company’s unique identity.