Getting started
      Back to home
      1. Anyword Knowledge Base
      2. Getting started

      How To Generate Short-Form Copy in Anyword

      The Short-Form Editor helps you craft high-performing, tailored copy for ads, social media, and other engagement channels. By leveraging predictive analytics and your brand’s unique voice, you can create content optimized for success.


      Generating Data-Driven Copy:

      1. Access the Short-form Editor via the Home Screen
        Begin by navigating to the Data-Driven Editor on the Anyword Home Screen.
      2. Select a template category using the menu in the left pane
        Use the menu on the left side of the screen to select the category that aligns with your content needs (e.g., social media, ad campaigns, or blog content).
      3. Select the right template based on the social channel or type of copy you're developing
        For example, you might choose a template for Instagram captions or email subject lines.
      4. Build your prompt
        Start by creating a custom prompt or choose from Anyword’s pre-made prompts to get started quickly. 
         -When crafting your prompt, include key elements of your Brand Voice to ensure consistency: 
        • The Messaging Bank will allow you to reference key assets, Incorporate phrases, product details, or unique wording tied to your brand. 
        • Target Audiences: Address the specific needs and interests of your audience to create a stronger connection. 
        • The Tone of Voice will influence the style of the language used.
          A language style that reflects your brand’s identity (e.g., formal, casual, or friendly).

        Optionally,  you can also select a copywriting formula or framework and/or make selections on the character limit:
        -You can enhance your copy by selecting a specific copywriting formula or framework (e.g., AIDA or PAS).
      2.  - Set a character limit if required for the platform (e.g., Twitter’s limit of 280 characters).

        Once your prompt is ready, click Generate! 

      3. Each piece of copy is accompanied by a Predictive Performance Score
      4. The score provides insight into how well the copy is expected to perform for your chosen platform or audience.

      ProTip: If you’re an experienced Anyword user, you can create a Custom Tone of Voice tailored to your brand. This feature allows for more refined and personalized copy generation.  Click here to learn more about how.