How To Generate Data-Driven Copy in Anyword

The Data-Driven Editor enables you to create high performing copy and campaign assets customized across ad, social, & engagement channels. 


Generating Data-Driven Copy:

  1. Access the Data-Driven Editor via the Home Screen

  2. Select the right template category using the menu in the left pane

  3. Select the appropriate template based on the social channel or type of copy you're developing

  4. Start building your prompt or choose from Anyword's suggested prompts to help you get started.

    When developing your prompt, be sure to use the appropriate elements of your Brand Voice:
    • The Messaging Bank will allow you to reference key assets, details, & phrasing that are unique to your company
    • Target Audiences can help you engage your audience by addressing their unique needs and pain points
    • The Tone of Voice will influence the style of the language used. 

  5. If appropriate, you can also select a copywriting formula or framework and/or make selections on the character limit

  6. Once you've made your selections and finished your prompt, toggle the number of options or generations you'd like Anyword to write and click Generate

  7. You'll now see Anyword's Data-Driven Copy suggestions, along with the Predictive Performance Score rating that helps you gauge how the copy will perform in it's respective channel!

ProTip!  For Advanced Anyword users, you can also develop a data-driven Custom Model Tone of Voice.  Click here to learn more about how.