Using your historical data alongside advanced analytics, you can compare newly created content with previously published materials from your connected social media, advertising, and email accounts. This enables you to assess performance before publishing.
With this feature, you have control over what variations from your connected accounts are compared to your new content. You can filter comparisons by topic, use case, or performance metric—such as click-through rate (CTR), impressions, or conversions. With Benchmarking, gain a clear understanding of how your content is likely to perform, allowing you to make strategic decisions with confidence and to optimize effectiveness of active campaigns.
A Step-by-Step Guide to Getting Started
1.) Connect Your Marketing Platforms
Begin by integrating your accounts with Anyword. Supported platforms include Meta Ads, Google Ads, LinkedIn Ads, HubSpot, and more.
2.) Analyze Historical Data
After integrating, Anyword reviews your past performance data to identify high-performing content. It compares new content against your selected benchmarks, providing ranked insights to help you choose the most promising variation.
3.) Set Goals and Benchmarks
Define your marketing objectives, specify the types of content you want to benchmark, and select key success metrics—such as open rates or click-through rates. This customization ensures that benchmarks align with your overall strategy, optimizing your content in a streamlined process.
Customizable Comparisons for Precise Insights
Recognizing that content serves different purposes, Anyword provides flexible benchmarking options. You can select the exact types of content for comparison, ensuring a meaningful analysis tailored to your goals. Whether you want to improve call-to-action effectiveness, boost brand recognition, or highlight product features, Anyword lets you align benchmarks with your specific priorities.
Additionally, Anyword allows you to choose metrics that define success for your campaigns. Whether you aim to increase engagement or drive conversions, this feature ensures that evaluation criteria match your marketing objectives. This customization enhances your ability to refine strategies and maximize the impact of your content.
The Anyword Score vs. Anyword Benchmarking
The Anyword Score evaluates your content against Anyword's broad industry dataset, providing insight into its potential effectiveness and appeal to a general audience. In contrast, Anyword Benchmarking offers personalized analysis by comparing new content with your brand’s historical data. This tailored approach incorporates your unique style, audience behavior, and marketing goals to provide more relevant predictions for performance.
Example: Applying Anyword Benchmarking to your Workflow
Let’s say you’re preparing to announce a new product. With Anyword Benchmarking, you can compare the announcement content to previous product launch campaigns. Alternatively, if the holiday season is approaching, you can compare it to past holiday promotions to ensure your strategy aligns with seasonal trends. This flexibility ensures your content is optimized for the specific objectives of your campaign.