Prompting is the foundation for success when generating copy across the Anyword platform. Mastering ‘prompting’ is like learning a new language, so we’ve put together this guide to give you the foundation to write prompts that generate copy which aligns with your goals & objectives.
3 important tips to keep in mind as you master prompting:
- Always specify both your Asset/Content Type and your Objective
- Add Key Information/Resources about the subject and/or objective.
- Give clear and concrete Writing Instructions and Requirements
Let’s practice putting this into action
Let’s take the example of using Anyword’s Data-Driven Editor to write copy for a LinkedIn Ad. Once you’ve navigated to the LinkedIn Ad template, use the listed best practices to ensure Anyword has enough information about your objectives and formatting requirements to generate the copy you had in mind.
1. Specify the Asset/Content and your Objective.
For this example, the asset you are generating is a LinkedIn Ad. You’ll want to specify this in your prompt.
Next, think about what you want the focus of your ad to be. Perhaps to introduce a new product feature, an upcoming webinar, or a company milestone, to name just a few examples.
The following is a good starting point for this prompt:
Write a LinkedIn Ad that promotes an upcoming Webinar.
2. Next you’ll want to add in Key Information that the prompt may be missing about the subject or objective of the LinkedIn Ad.
Key Information can refer to the webinar details (ie. date, time, speakers, takeaways, or even registration details.
The following example adds these Key Details to the original prompt.
Write a LinkedIn Ad promoting an upcoming Webinar.
Webinar Details:
Date: 10/13
Title: Maximizing the Impact of Generative AI in the Workplace
Speakers: Brad Pitt & Angelina Jolie
Key Takeaway: Learn implementation & change management best practices to expedite adoption of generative AI.
ProTip #1: Keep in mind that without specifying these details in the prompt, there is enough information to write an effective LinkedIn Ad with event details. This could cause the outputs to be generic or for the platform to hallucinate details.
ProTip #2: Supplementing Your Prompt with Resources is another way for you to add in Key Information. Use the Add Info button to refer Anyword to a PDF document, URL, or even Messaging Bank Asset that includes more information. For this example, the Webinar Registration Landing Page or Website can both act as perfect resources to give Anyword enough information to write a compelling ad with the required details.
3. Give clear Writing Instructions and note any must-haves or Requirements such as Formatting.
While you can confidently rely on Anyword to generate copy that’s fine-tuned for each channel and platform, your brand guidelines may require you to fit certain formatting requirements or even use a certain hashtag. You may also want to make reference to a seasonal or holiday theme. To make sure the copy generated accounts for any special requirements or themes, specify these details in your prompt, similarly to how addressed Key Information.
Let’s take the example where your brand guidelines suggest you should avoid referring to your company in the 3rd person:
Write a LinkedIn Ad promoting an upcoming Webinar.
Webinar Details:
Date: 10/13
Title: Maximizing the Impact of Generative AI in the Workplace
Speakers: Brad Pitt & Angelina Jolie
Key Takeaway: Learn implementation & change management best practices to expedite adoption of generative AI.
Writing Instructions: Write from the perspective of an Anyword employee. Do not refer to Anyword in the 3rd person and refer to the webinar as “our webinar.”
With thoughtful and methodical prompt-writing, you can reduce copywriting iterations and help generate high performing copy more effectively. Here’s an example of the results from the above example.
ProTip #3: If you’re having trouble getting started with your prompt, Anyword has suggested prompts you can use as a baseline to help jog your creativity. These appear in the prompt field, when you initially navigate to the template or when you’ve deleted your current prompt and you’re starting over with a blank field.
ProTip #4: Once you develop a prompt that creates results you like and you’d like to recreate in the future, you can also save your prompt for future reference!