Prompting forms the foundation for success when generating copy with the Anyword platform. Think of prompting as learning a new skill—one that gets easier with practice. To help you succeed, we’ve created this guide to lay the groundwork for writing prompts that align with your goals and objectives.
Three Essential Skills for Prompting Mastery:
1. Clearly Define Your Asset/Content Type and Objective
2. Provide Key Information or Resources About the Subject
3. Include Clear Writing Instructions and Requirements
Let’s practice putting this into action
Imagine you’re creating a LinkedIn Ad. By following these best practices, you’ll ensure Anyword has everything it needs to generate the right copy for your needs. The short-form editor can be used by navigating to the LinkedIn Ad Template-- use the best practices listed above to inform the copy you have in mind.
1. Specify the Asset/Content and your Objective.
Start by identifying the type of content you’re creating and its purpose. In this case, the content type is a LinkedIn Ad, and your goal might be to promote a webinar, highlight a new product feature, or celebrate a company milestone.
Put these details into your prompt like the following:
Write a LinkedIn Ad that promotes an upcoming Webinar.
2. Add key information about the subject or objective of the LinkedIn Ad.
Key details can transform a generic prompt into a precise and effective one. For a webinar ad, these details might include the date, title, speakers, key takeaways, or registration link.
Here's our prompt with Key Information added
Write a LinkedIn Ad promoting an upcoming webinar.
Webinar Details:
- Date: 10/13
- Title: Maximizing the Impact of Generative AI in the Workplace
- Speakers: Brad Pitt & Angelina Jolie
- Key Topic of Webinar: Learn implementation and change management strategies to accelerate generative AI adoption.
ProTip #1: Key Details
If key details are missing, Anyword may produce generic copy or include inaccurate information. Providing specifics ensures your content is relevant and accurate. Without those details, the platform could be too generic or too hyperbolic.
ProTip #2: Add Resources
Use the Add Info button to refer Anyword to a PDF document, URL, or even Messaging Bank Asset that includes more information. For instance, linking to the webinar registration page can help Anyword generate copy that accurately aligns with your event details.
Pro Tip #3: Give Clear Instructions, Note any Formatting Necessities
Outline any brand-specific guidelines, stylistic preferences, or formatting needs. For example, if your brand voice avoids third-person references to your company, make this explicit in your instructions.
Your brand guidelines may require you to fit certain formatting requirements or even use a certain hashtag or Emoji. You may want to make reference to a seasonal or holiday theme. To guarantee these details, specify your prompt much like the key information above.
Here's an example where brand guidelines suggest you should avoid referring to your company in the 3rd person:
Write a LinkedIn Ad promoting an upcoming Webinar.
Webinar Details:
Date: 10/13
Title: Maximizing the Impact of Generative AI in the Workplace
Speakers: Brad Pitt & Angelina Jolie
Key Topic of Webinar: Learn implementation & change management best practices to expedite adoption of generative AI.
Writing Instructions: Write from the perspective of an Anyword employee. Do not refer to Anyword in the 3rd person and refer to the webinar as “our webinar.”
Thoughtful Prompting Matters:
Carefully crafted prompts reduce the need for revisions and help you generate high-performing copy faster. Here’s an example of what you can achieve by applying the tips above.
ProTip #3: Struggling to start your prompt? Use Anyword’s suggested prompts for inspiration. These appear when you first open a template or clear the prompt field. These can help serve as a prompting baseline to build off of.
ProTip #4: Save your favorite prompts to reuse them for future campaigns. This saves time and ensures consistent results!
By mastering prompting, you’ll unlock the full potential of Anyword, creating content that aligns with your objectives while saving time and effort.