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Setting Default Tones of Voice


As a workspace or team administrator, you can set default Tones of Voice for various templates. For instance, you might prefer a distinct tone for emails compared to social media posts — defaults can be tailored accordingly.

This feature is particularly valuable for businesses with team members managing different channels and templates, each requiring specific tones of voice. By setting these defaults, you streamline workflows, ensure consistency, and make collaboration more efficient.

🎥 Watch this video for a quick walkthrough of setting default tones:

Why Set a Default Tone of Voice?

  • Efficiency → Reduces repetitive setup when creating multiple projects.

  • Consistency → Keeps your team aligned on the preferred brand style.

  • Scalability → Makes it easy to manage content across teams and workspaces.

How to Set a Default Tone of Voice

  1. Go to Brand Voice

    • From the left-hand menu, select Brand Voice.

  2. Select a Tone of Voice

    • Choose the Tone of Voice you want to use as your default.

    • You can also create a new tone if needed.

  3. Set as Default

    • Click Set as Default.

    • A confirmation will appear showing that this tone will now be automatically applied in new projects.

  4. Workspace-Specific Defaults

    • Defaults apply at the workspace level.

    • If your team has multiple workspaces (e.g., different products, markets, or use cases), you can set different default tones for each one.

Using the Default in Editors

  • Short-Form Editor → When creating ads, social posts, or headlines, the default tone will pre-fill automatically.

  • Long-Form Editor → Emails, blogs, and other multi-section content will also load with the default tone applied.

  • You can always override the default by selecting a different tone before generating.

Best Practices

  • One default per workspace → Keep defaults aligned with the primary use case for that team.

  • Review quarterly → As campaigns evolve, check if the default tone still matches your brand direction.

  • Experiment carefully → Use non-default tones to test performance variations, but keep your default stable for consistency.