Talking Points

Using Talking Points

Talking Points are key phrases that Anyword identifies from your prompts or connected channels. These include important features, benefits, and unique selling points. You can choose which talking points want to use in order to tailor your copy and highlight the best parts of what you're offering.

Talking Points from Prompts

Enter any prompt and Anyword will extract the relevant talking points. The more information you provide about your product or business, the better Anyword can identify impactful talking points and phrases.

Talking Points from Connected Channels

Connect your marketing channels, like Google, LinkedIn, Meta, or HubSpot. Anyword will analyze the data and provide talking points that have proven to resonate with your audiences in past campaigns.

Ratings for Talking Points

Some talking points have ratings from 1 to 3 stars. These ratings give you an idea of how well a talking point might connect with your audience. A 3-star rating means the talking point is more likely to be engaging.

Please note: When generating your content, we aim to incorporate at least one of the selected talking points in each output, while maintaining consistency with the language and phrases you use to describe your product or business.