Tone of Voice

Tone of Voice (ToV) defines how your brand communicates — not just what you say, but the personality, style, and attitude behind your words. In Anyword, setting a Tone of Voice ensures your generated content consistently reflects your brand identity.

Why Tone of Voice Matters

• Consistency: Keeps your messaging aligned across every channel.

• Flexibility: Supports multiple tones for different audiences or campaigns.

• Efficiency: Reduces editing by guiding copy to match your intended style.

Creating a Tone of Voice in Anyword

When you create or edit a Tone of Voice, you can define characteristics such as:

• Style spectrum → Adjust how matter-of-fact, casual, formal, or playful your brand should sound.

• Personality → Choose a baseline persona, such as:

  • Educator → Clear, instructional, helpful (like Coursera or Khan Academy).

  • Motivator → Inspirational and high-energy (like Nike or Under Armour).

  • Custom → Your own unique descriptors.

• Custom instructions → Add specific notes, like “be approachable but not overly casual.”

💡 Tip: Start broad, then refine. If copy feels too friendly or too stiff, you can always adjust the Tone of Voice until it fits.

Using Tone of Voice in Generations

• You can create multiple tones and select one each time you generate copy.

• If you want to test variations (e.g., formal vs. playful), create multiple tones and compare results.

• You can also set a default Tone of Voice so it’s automatically applied in new projects. 👉 Learn how to set default Tones of Voice

• Over time, you can iterate and refine tones based on real campaign outcomes.

Best Practices

• Avoid vague labels like “casual” — add specifics (e.g., “casual, friendly, uses contractions”).

• Test tones in both Short-Form Editor (ads, headlines) and Long-Form Editor (emails, blogs) to see how they adapt.

• Update regularly: your tone should evolve as your brand, audience, and strategy evolve.