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Website Agent

Website Agent is a powerful feature designed to optimize the text on your landing or product pages by testing multiple variations and automatically implementing the highest-performing option.

With this tool, you can effortlessly create and deploy multiple text variations, track their performance, and compare results to your original baseline—all with just a few clicks.

How It Works:

1. Select the AI-generated text options you'd like to test.  
2. Add a snippet of code to your landing page.  
3. The tool analyzes visitor behavior and performance data, automatically identifying and displaying the most effective combinations for different traffic sources and user types. 

Watch this video tutorial on setting up Website Targeted Messaging


This feature simplifies content testing and ensures your website delivers optimized messaging for a better user experience and improved results.


1. Locate the JavaScript snippet for your Anyword project:

  1. Log in to go.anyword.com and click on Website Agent which can be found under Copy Intelligence on the left navigation bar.Screenshot 2025-09-10 at 17.44.01
  1. After importing assets from your webpage and adding copy variations, click on Modify settings.
  2. Follow the steps to set up your campaign settings - define the percentage of traffic and choose your conversion goal.
  3. Scroll down to the "Setup on your site" section for the JavaScript code for your site.
  4. Copy the full JavaScript snippet.

Note: The snippet cannot be served currently via Google Tag Manager


2. Insert the JavaScript snippet on your website

Note: If you’re using a Shopify website, please skip to step 3. 

Place it at the beginning of the <head> section, right after the <head> tag.

3. Specific instructions for Shopify Web Admin 

  1. Open your Shopify web admin
  2. Go to Sales Channels > Online St
  3. Actions > Edit Code
  4. Select Layout > theme.liquid
  5. Paste the script inside the top of the head (right after <head>) and click “Save”

4. Verify the JavaScript snippet setup

  1. Go back to your go.anyword.com campaign.
  2. Click on the Verify setup button under the JavaScript snippet box
  3. If the snippet was properly installed on your website, a Campaign is verified message will be displayed
  4. The snippet is unique per URL domain. Once set up, you can configure as many Anyword campaigns as you want on the domain subpages.

5. Setting up the Conversion Goal

You have 3 options for your conversion goal:

  1. Destination URL - If your CTA redirects end user to a href URL 
  2. Call to action button selection - You can select the CSS selector of the goal CTA button
  3. Call our code when a user converts  - If none of the first two options answer your use case, you can add the following call into the JS function code: KW.send_click();