Target Audiences allow you to create profiles tailored to the specific customer group your content is intended to reach. This feature takes the guesswork out of personalization by enabling you to define key characteristics such as persona, age range, gender, and challenges your audience faces. Once defined, the AI will craft content specifically aligned with the needs and preferences of that audience. 
You can set up and manage Target Audiences from two locations:
Document Brief: Access relevant audiences directly while working on your copy.
Target Audiences Tab: Located under the Brand Voice section in the sidebar, this tab centralizes all your audience profiles for easy management.
1. Click on "Brand Voice" on the left
2. Click on "Target Audience"
3. Go to "Create New"
4. Choose the method you prefer to add your target audience.
- Follow the prompts to add your target audience using the setup method of your choice.
By customizing Target Audiences, you ensure your copy speaks directly to your intended customer base, improving engagement and relevance.