What Are Target Audiences?

Target Audiences allow you to create profiles tailored to the specific customer group your content is intended to reach. This feature takes the guesswork out of personalization by enabling you to define key characteristics such as persona, age range, gender, and the challenges your audience faces.

Once defined, Anyword’s AI will craft content specifically aligned with the needs and preferences of that audience — ensuring your messaging is always relevant, engaging, and impactful.

Where to Access Target Audiences

You can set up and manage Target Audiences from two locations:

1. Document Brief

   • Access relevant audiences directly while working on your copy.

   • Apply them on the spot to ensure your generation matches the intended audience.

2. Target Audiences Tab

   • Located under the Brand Voice section in the left sidebar.

   • Centralizes all your audience profiles for easy management.

How to Create a Target Audience

1. Click on Brand Voice in the left-hand menu.

2. Select Target Audience.
   

3. Click Create New.
   

4. Choose your preferred method to add your Target Audience.
   

   • Follow the guided prompts to define key attributes like:

     • Persona (e.g., Marketing Manager, Career Changer)

     • Demographics (e.g., age range, gender)

     • Challenges / pain points

     • Goals or motivations

Once saved, your new Target Audience will be available for all projects in that workspace.

Best Practices

• Be specific: “B2B Marketing Manager worried about lead quality” is more useful than “Marketer.”

• Update regularly: Refresh audience profiles as your market evolves.

• Test and refine: Compare how different audience definitions affect content performance.

• Use across workspaces: Assign audiences strategically to match products, services, or campaigns.

By customizing Target Audiences, you ensure your copy speaks directly to your intended customer base — improving engagement, building trust, and boosting results.