Digital advertising platforms are unique and distinct from each other in many ways, including their advertisement specifications. Ad specifications refer to the formatting restrictions imposed by the platform or channel selling the advertising space. These specifications include details such as character limits, dimensions, and file formats.
Character limits are one of the key restrictions and can vary between platforms. Below is an overview of how character limits work:
1. Soft Character Limit: Some platforms, like Facebook, implement a soft character limit. For example, Facebook Ad Primary Texts have a soft limit of 123 characters. Exceeding this limit is possible, but it may result in the text being partially hidden behind a ... or a Read More button.
2. Hard Character Limit: Other platforms, such as LinkedIn, enforce a hard character limit. For instance, LinkedIn Ad Headlines do not allow more than 25 characters, making it impossible to exceed this limit.
To assist users, the character limits for various platforms are integrated into tools like Anyword. Users can view these limits by hovering over the output within the tool.
This structure ensures advertisers stay within platform-specific requirements, enhancing readability and user engagement.