What is Brand Voice?

Your Brand Voice in Anyword defines how your company communicates across all types of content. It ensures consistency in tone, language, and style so that every piece of text generated in Anyword sounds like you.

Why Brand Voice Matters

• Consistency: Keeps your messaging aligned across ads, emails, landing pages, blogs, and more.

• Efficiency: Reduces manual editing by teaching Anyword how you want to sound.

• Performance: A strong, consistent voice resonates better with your audience and improves engagement.

Components of Brand Voice

When setting up a Brand Voice, you can define:

• Tones of Voice → Examples: professional, playful, empathetic, bold.

• Target Audiences → Who the message should be tailored for (e.g., CMOs, developers, HR managers).

• Brand Vocabulary → Words, phrases, and expressions that must (or must not) appear.

• Text Formats → Rules for structuring text (e.g., bullet points, sentence length, formatting preferences).

These elements can be combined and reused across projects to maintain brand alignment.

How Brand Voice Works in Anyword

• When you create a project in the Short-Form Editor or Long-Form Editor, you can apply a Brand Voice to guide the generation.

• Anyword will automatically integrate your tones, vocabulary, and formats into the copy.

• Multiple Brand Voices can be saved so different teams (e.g., Product Marketing vs. Employer Branding) can generate content in their own style.

Who Should Set It Up?

Typically, marketing leads or brand managers define the Brand Voice at the start of onboarding. Once created, it’s available for your entire team to use within the correct workspace.

Tips for Creating an Effective Brand Voice

• Start with your existing brand guidelines if you have them.

• Be specific: instead of “casual,” define it as “friendly, with contractions, and simple language.”

• Include both dos and don’ts in Brand Vocabulary.

• Test across multiple content types to see how it performs.