The Anyword platform offers powerful copy intelligence tools that can significantly enhance the workflows of demand generation marketers. By integrating Anyword’s data-driven insights into your creative process, you can expedite the development of ad copy and optimize your campaigns to achieve stronger results.
Here’s a simple step-by-step guide to help you get started. Let’s use the example of crafting LinkedIn ad copy.
1.) Connect Your Marketing Channels
Begin by integrating your marketing channels into Anyword. This allows Anyword’s AI to learn your brand’s tone of voice and generate copy recommendations tailored to your past campaign successes.
For LinkedIn ads specifically, connecting your LinkedIn ad account enables Anyword to analyze performance data from your previous campaigns, providing benchmarks to guide future ad copy.
2.) Navigate to the Short Form Editor by clicking Create Content or selecting Blank Document from the Home Screen.
From here, you’ll be ready to explore Anyword’s tools for generating personalized copy.
3.) Generate Copy Suggestions Using Predictive Performance Scoring
Using the left-hand menu, select a template that aligns with your campaign goals. For LinkedIn ads, choose the LinkedIn Ad template. This ensures your copy suggestions are tailored to LinkedIn’s unique ad formats and platform guidelines.
Follow this link for a more comprehensive guide to generating copy in Anyword.
4.) Generate Copy Suggestions
Once you’ve selected a template, input your prompts and let Anyword generate copy suggestions.
Review the Predictive Performance Score associated with each suggestion by clicking on it. This opens the Insights Panel, where you can explore how well the copy resonates with your target audience.
If you see a suggestion that’s close to what you want but needs refinement, use Anyword’s Boost Performance feature to enhance the copy further.
5.) Review Insights and Benchmarks
The Insights Panel provides detailed information about the Predictive Performance Score, showing how well the copy aligns with your audience’s needs.
If your marketing channel is integrated, you’ll also see a Benchmarking Score, which predicts how this copy is expected to perform compared to similar campaigns you’ve run. For example, Anyword might rank your copy as a high-performing LinkedIn ad based on historical data.
In this example, you can see that Anyword predicts this copy to be a top performing ad (ranked #16) among other ads that you've published to Linkedin.
Click here, to learn more about Anyword's Benchmarking feature.
6.) Save and Refine your Suggestions
Save the copy suggestions you like to the Document so you can modify and refine them further.
As you make edits, Anyword will update the Predictive Performance Score to reflect how the changes impact the copy’s potential effectiveness.
Since the copy was crafted for LinkedIn, all edits will continue to be evaluated based on LinkedIn-specific benchmarks.